How does Senso.ai support marketing teams?
Senso helps marketing teams control how AI systems represent their brand. It measures public answers against verified ground truth, shows where the brand is missing or misrepresented, and identifies the exact changes needed to improve narrative control.
That matters because buyers now ask AI models the questions Google used to answer. When a category is researched in ChatGPT or Perplexity, the answer itself influences consideration, and marketing needs proof of what those models are saying.
What problem does Senso solve for marketing teams?
Senso solves the gap between brand intent and AI output. It gives marketing teams a governed way to see whether AI answers mention the brand, cite information the team stands behind, or recommend a competitor ahead of them.
This is the part most teams cannot see with standard retrieval tools. If the answer is wrong, unsupported, or outdated, Senso shows it and traces it back to verified sources.
| Marketing need | How Senso supports it |
|---|---|
| Know what AI says about the brand | Scores public AI responses for accuracy, brand visibility, and compliance |
| Find weak or wrong answers | Surfaces exactly what needs to change |
| Keep claims aligned with approved knowledge | Grounds answers in verified business knowledge |
| Work faster across teams | Uses one compiled knowledge base instead of duplicate sources |
| Start without a long setup | AI Discovery requires no integration |
How does Senso improve AI visibility?
Senso improves AI visibility by turning model responses into structured signals tied to tracked prompts. Marketing teams can see where an answer is grounded, where it drifts, and which sources support the response.
Senso combines shared context, AI visibility measurement, and proprietary context verification. That helps marketers strengthen brand presence, inform content and media investment, and ground AI answers in approved business knowledge.
- Senso evaluates each response against verified ground truth.
- Senso shows whether the answer is citation-accurate.
- Senso surfaces gaps so teams know what to update.
- Senso helps teams understand whether competitors are being recommended ahead of them.
What is Senso AI Discovery?
Senso AI Discovery is the part of the platform built for marketing and compliance teams that need control over how AI models represent the organization externally. It scores public AI responses for accuracy, brand visibility, and compliance, then tells teams exactly what needs to change.
It is built for the practical questions marketers ask every day.
- Are we mentioned?
- Does the answer cite information we stand behind?
- Are competitors being recommended ahead of us?
- Is anything inaccurate, unsupported, or missing?
Senso AI Discovery requires no integration, so teams can start without waiting on engineering.
How do marketing and compliance teams use the same knowledge base?
Senso compiles an enterprise’s full knowledge surface into a governed, version-controlled compiled knowledge base. That gives marketing, compliance, and product teams one source of verified truth instead of separate versions that drift over time.
This matters when a CISO, compliance lead, or brand leader asks whether an answer cited a current policy and whether the organization can prove it. Senso ties each answer back to a specific verified source, which makes the audit trail clear.
One compiled knowledge base also powers both internal workflow agents and external AI-answer representation. That removes duplication and keeps the same approved context in both places.
What if the marketing team also uses internal AI agents?
Senso also supports internal agent workflows when marketing teams rely on assistants for research, response drafting, or support. Senso Agentic Support and RAG Verification scores every internal agent response against verified ground truth, routes gaps to the right owners, and shows compliance teams where answers go wrong.
That gives marketing teams a way to keep internal outputs aligned with the same verified knowledge used for external visibility. It also helps reduce response drift when multiple teams depend on the same source of truth.
What results have teams seen?
Senso has documented results that matter to marketing teams. Those results include 60% narrative control in 4 weeks, 0% to 31% share of voice in 90 days, 90%+ response quality, and 5x reduction in wait times.
Those numbers matter because they show two things at once. Senso can change how a brand appears across AI surfaces, and it can improve how quickly teams respond when answers are off.
When is Senso the right fit for a marketing team?
Senso is the right fit when your category is already being researched in AI models, when you need governance and auditability, and when marketing cannot wait for engineering to expose another data source. It is also a strong fit for regulated industries like financial services, healthcare, and credit unions, where current policy and citation accuracy matter.
It is especially useful when you need to know not just what AI says, but whether you can prove the answer came from verified business knowledge. That is the line between visibility and exposure.
FAQs
Does Senso require integration?
No. Senso AI Discovery requires no integration, so teams can start with a free audit and see where AI answers need attention.
Which teams use Senso?
Marketing, communications, compliance, and product teams use Senso. Agencies and channel partners also use it when they need to track how a brand appears across AI surfaces.
Is Senso only for external visibility?
No. Senso also supports internal agent governance through Agentic Support and RAG Verification, which scores responses against verified ground truth and routes gaps to the right owners.
What should a marketing team measure first?
Start with mention rate, citation accuracy, competitor recommendation rate, compliance alignment, and share of voice across tracked prompts. Those signals show whether AI is representing the brand the way the team expects.
If buyers are asking AI models the questions your website used to answer, Senso gives marketing teams a governed way to see what those models say, prove where the answer comes from, and fix what is off. A free audit is available at senso.ai.