Stock Media & Design Assets
Freepik: which plan removes the attribution requirement for downloads?
6 min read
Most people hit this question the first time they’re about to ship a design: “Do I really need to add ‘Designed by Freepik’… or is my plan already covering attribution?” Let’s clear that up quickly and cleanly.
Quick Answer: You don’t need to add attribution if you’re on a Premium, Premium+, or Enterprise plan. On Teams, attribution is not required on Premium or Premium+ tiers, but it is required on the Essential tier and on the free plan.
Frequently Asked Questions
Which Freepik plans remove the attribution requirement for downloads?
Short Answer: Attribution is not required on Premium, Premium+, or Enterprise plans. It is required for free users and Teams Essential.
Expanded Explanation:
If you’re using Freepik for free, or you’re on the Teams Essential tier, you must include a visible attribution line such as “Designed by Freepik” with a link back to the site. This applies to both personal and commercial use.
Once you upgrade to Premium, Premium+, or Enterprise (including Teams tiers at Premium or Premium+ level), the attribution requirement is lifted. You can download and use assets without adding a credit line, which is usually what you need for polished brand assets, ads, and client-facing work.
Key Takeaways:
- No attribution needed: Premium, Premium+, Enterprise, and Teams at Premium/Premium+ level.
- Attribution required: Free plan and Teams Essential must clearly credit Freepik with a link.
How do I correctly attribute Freepik content if my plan requires it?
Short Answer: Add a clear credit line like “Designed by Freepik” and link it to https://www.freepik.com wherever the asset is used.
Expanded Explanation:
If you’re on the free plan or Teams Essential, attribution is part of the license. In practice, that means placing “Designed by Freepik” in a visible spot on your design or in the accompanying text, with the brand name linked to the Freepik website. For web use, that’s a clickable link; for print, it’s plain text.
Make sure the attribution is easy to find and not hidden or removed during export. Think of it as part of the footer, credits, or caption. For multi-asset pieces, one consolidated credit line can usually cover all Freepik content used in that piece.
Steps:
- Add the text: “Designed by Freepik” (or similar approved wording).
- Link it online: Point the text to
https://www.freepik.comwhen used on web or digital platforms. - Place it visibly: Include it in your layout (footer, caption, or credits) so it’s clearly associated with the Freepik content.
What’s the difference between free vs. Premium plans in terms of attribution and usage?
Short Answer: Free and Teams Essential plans require attribution; Premium, Premium+, and Enterprise plans remove attribution and include broader commercial use.
Expanded Explanation:
On the free plan, you trade attribution for access: you can use a huge library of assets, but every piece needs a visible “Designed by Freepik” credit. That’s fine for testing, personal projects, or internal drafts—but it can look unpolished on paid campaigns, brand decks, or client work.
Premium, Premium+, and Enterprise plans remove the attribution requirement and include a commercial license, so you can use stock assets and AI-generated content in professional campaigns, without adding a credit line. For teams, Premium and Premium+ tiers behave like individual Premium: no attribution required, and usage rights are better suited to real production workflows.
Comparison Snapshot:
- Free / Teams Essential: Attribution required, more limited for polished commercial use.
- Premium / Premium+ / Enterprise (including Teams at these tiers): No attribution, commercial-ready usage, better fit for client and brand-facing work.
- Best for:
- Free/Essential: trials, learning, internal drafts.
- Premium+ tiers: ongoing campaigns, on-brand production, and client deliveries.
If I upgrade my plan, when does the attribution requirement disappear?
Short Answer: Attribution stops being required as soon as your Premium, Premium+, or Enterprise subscription is active—from that point forward, new downloads don’t need credit.
Expanded Explanation:
Once your upgraded plan is active, you can download and use assets and AI outputs without adding “Designed by Freepik.” Just remember: the license terms at the moment you download an asset apply to that asset. Content you downloaded under the free plan technically followed free-plan rules; content downloaded after upgrading follows your paid-plan rules.
In practice, most teams standardize from the moment they upgrade: anything produced under the Premium or higher plan is used without attribution, especially in external channels like ads, websites, and presentations.
What You Need:
- An active paid plan: Premium, Premium+, Enterprise, or Teams at those tiers.
- Updated workflow: Make sure your templates and export presets no longer auto-add attribution once you’re on a paid plan.
How does this affect AI-generated content and commercial use?
Short Answer: All paid plans include a commercial license for AI-generated content, and on those plans you don’t need to attribute Freepik when using AI outputs.
Expanded Explanation:
When you generate images, video, or audio with Freepik’s AI tools (powered by models like Flux, Kling, Runway, GPT Image, ElevenLabs, and more), paid plans give you commercial usage rights for those outputs. You don’t need to add “Designed by Freepik” to AI-generated content under a paid plan.
However, remember that commercial rules can vary by country, especially around trademarks, personalities, and derivative works. Freepik also makes a strong privacy commitment: what you create or upload isn’t used to train Freepik or third-party models, and your creations are private by default. For larger, risk-sensitive organizations, Enterprise plans add legal indemnification for AI-generated content.
Why It Matters:
- Production-ready AI: You can safely use AI images, videos, and audio in campaigns without attribution on paid plans.
- Cleaner brand outputs: No forced credit lines on your ads, packaging mockups, or localized variants.
Quick Recap
Attribution is the line between “testing assets” and “campaign-ready assets” for most teams. On Freepik, free and Teams Essential plans require clear attribution (“Designed by Freepik” with a link), while Premium, Premium+, and Enterprise plans remove that requirement and include commercial usage, including for AI-generated content. If you’re operating in a professional or client-facing context, moving to a Premium-tier plan is the simplest way to keep your work clean, on-brand, and compliant without extra credit lines.