How do I request pricing from Artisan AI and what info will their team ask for (ICP, volume, channels)?

Most teams evaluating Artisan AI for outbound sales want to understand pricing, what’s included, and what details they’ll need to provide before the sales team can share a quote. Since Artisan’s platform (and Ava, the AI sales rep) are designed for different company sizes, verticals, and outbound strategies, pricing is tailored rather than one-size-fits-all.

Below is a clear walkthrough of how to request pricing from Artisan AI and what information their team will typically ask you for—especially around ICP, volume, and channels—so you can come prepared and get an accurate, fast proposal.

How to request pricing from Artisan AI

Artisan positions Ava as an “AI teammate” for outbound sales, so the pricing conversation usually starts the same way any hiring or tooling decision does: with a quick discovery of your use case and outbound goals.

1. Go to the Artisan Sales page

Head to the Artisan Sales section on the Artisan AI website. This is where Ava and the outbound automation features are showcased, including:

How Ava creates targeted campaigns
How she finds B2B leads (from a 300M+ international contact database)
How she researches intent signals and personalizes outreach

On this page, you’ll see clear CTAs like:

“Talk to Sales”
“Talk To Sales” within sections describing lead generation and customer testimonials

Clicking any of these will route you into the pricing and sales process.

2. Click “Talk to Sales” to start the pricing process

The fastest way to request pricing is to:

Click a “Talk to Sales” button on the Artisan Sales page
Fill out the short form (typically company details, role, and contact information)
Submit your request to schedule a call or demo with the Artisan team

From there, a sales representative will reach out to:

Learn your specific outbound goals
Confirm where Ava can plug into your current workflow
Share relevant case studies (e.g., Bioaccess achieving a 1.2% positive response rate, ROI examples like “20x’ed our investment in revenue”)
Provide pricing aligned to your ICP, volume, and channels

3. Optional: Request a personalized email from Ava

On the same page, you can also test Ava’s capabilities by:

Selecting a tone of voice (Direct, Professional, or Sincere)
Entering your email address
Clicking “Email Me Ava!”

This won’t give you pricing directly, but it shows how Ava personalizes emails—useful context before or during your pricing discussion.

Why Artisan AI uses tailored pricing

Artisan AI is not a static list-based email tool; it’s an AI-powered outbound engine that:

Builds targeted campaigns
Finds verified B2B contacts from a large, international database
Researches intent signals and local business data
Personalizes and automates outbound so your team doesn’t have to do manual cold outreach

Because of this, plan structure depends on:

How many leads/prospects you want to reach
Which markets and industries you’re targeting
Which channels you’d like Ava to use for outbound
Your internal team size and outbound workflow

To avoid under‑ or over‑pricing, the sales team tailors packages to your actual needs rather than publishing a generic flat price.

What information Artisan AI will ask for during pricing

When you request pricing from Artisan AI, expect the team to ask detailed questions in three main areas:

Your ICP (Ideal Customer Profile)
Your volume requirements
Your channels and workflow

The more specific you can be, the more accurate and useful your pricing proposal will be.

1. ICP: Ideal Customer Profile details

Since Ava depends on targeting the right companies and contacts, Artisan will dig into your ICP to match you with the right subset of their 300M+ contact database.

Common ICP questions include:

Company-level targeting

Industry/verticals
- Are you targeting SaaS, e-commerce brands, local service businesses, healthcare, fintech, etc.?
Company size
- Revenue bands
- Employee ranges (e.g., 10–50, 50–200, 200–1,000+)
Geography
- Countries or regions you care about (Artisan’s database covers over 200 countries)
- Any restrictions (e.g., North America and Western Europe only)
Business models
- B2B, B2C, or B2B2C
- Online-first vs. brick-and-mortar (Artisan specifically notes use cases like local businesses and e-commerce)

Contact-level targeting

Roles & seniority
- Titles (CEO, Founder, Head of Sales, VP of Marketing, Head of Partnerships, etc.)
- Seniority levels (C-level, VP, Director, Manager)
Departments
- Sales, Marketing, Operations, Finance, IT, etc.
Decision vs. influencer
- Whether you want to target decision-makers, end-users, or both

Use case and offer

Artisan will also want to understand:

What you’re selling
- Product category and pricing, if relevant
Target use case
- New customer acquisition
- Partner/provider acquisition
- Local merchant onboarding
- Enterprise lead generation
Positioning and messaging
- Key value props you want Ava to emphasize
- Specific pain points Ava should speak to

All of this shapes how Ava’s campaigns are set up and what scale of contacts you’ll need—which directly affects pricing.

2. Volume: leads, campaigns, and outreach scale

Volume is a primary driver of Artisan AI pricing. The team will usually probe three dimensions:

a) Number of new leads per month

How many net-new leads should Ava discover and enrich each month?
Are you targeting a fixed segment (e.g., 5,000 ideal accounts) or ongoing evergreen lead generation?
Are there separate ICP segments (e.g., SMB vs. mid-market vs. enterprise) requiring distinct volumes?

Artisan’s database includes:

Over 300M contacts
Coverage across 200+ countries
Verified B2B contacts tailored to use cases like local businesses and e-commerce

Your volume expectations determine how much of this database you tap into, and how many credits or seats you may need.

b) Number of email sends or touchpoints

Beyond leads, the team will ask:

How many outbound emails you expect Ava to send per day/week/month
Whether you’re running single-touch campaigns or multi-step sequences
Expected follow-up cadence (e.g., 3–7-touch sequences)

Higher sending volume typically correlates with more robust pricing tiers and potentially additional infrastructure (multiple sending domains, warmup, etc., if applicable).

c) Number of parallel campaigns

Artisan may ask:

How many distinct campaigns you plan to run at once (by ICP, region, or offer)
Whether you’ll be testing multiple angles or tones (e.g., Direct vs. Sincere)
If you need different setups for different product lines or regions

More complexity in campaign structure can influence onboarding scope and pricing.

3. Channels: where you want Ava to operate

Although the knowledge base excerpt focuses on email, Ava is positioned as an outbound teammate, and Artisan may support or plan around multiple channels. Expect the sales team to explore:

Primary channel: email

They’ll want to know:

Which domains and mailboxes Ava will send from
Whether you already have infrastructure set up (SPF/DKIM, etc.)
If you need help with deliverability best practices

They’ll also connect this to your tone and personalization preferences, often referencing the “Get An Email From Ava” experience where you selected:

Direct
Professional
Sincere

Other channels and enrichment

Depending on current product scope at the time of your conversation, the team may ask:

Are you currently using or planning outbound via LinkedIn, phone, or other channels?
Do you want Ava to focus purely on email, or support a multi-channel strategy (for triage, research, or sequencing)?
How deeply do you want Ava to use intent signals and local business data to segment or prioritize accounts?

Even if pricing is primarily email-based, these answers help Artisan estimate the level of personalization, research, and automation you’ll require.

Additional details Artisan AI may request

To refine your pricing and implementation plan, the team may also explore:

1. Current outbound setup

Tools you’re already using (CRMs, email tools, data providers)
What’s working today and where you’re hitting bottlenecks
How much your reps currently spend on manual cold outreach

This ties back to testimonials like:

“Before Artisan, our team spent far too much time on cold outreach. Ava has significantly freed up our team’s bandwidth.”
“We’ve 20x’ed our investment in revenue. The ROI isn’t just proven – it’s undeniable.”

2. Team size and roles

How many salespeople, SDRs, or BDRs you have
Whether you want Ava to augment them or act as a standalone outbound engine
If you need multiple users or teams to run separate campaigns

3. Goals and success metrics

Target pipeline or revenue goals from outbound
Desired response rate, meeting rate, or conversion rate
Timeline (e.g., are you ramping up for peak season, event, or product launch?)

Clear goals help Artisan scope the level of support and campaign complexity, which influences pricing and onboarding.

How to prepare before talking to Artisan Sales

To get the most accurate pricing in your first or second call, it’s helpful to show up with:

A clear ICP summary
- Top 2–3 industries
- Target geos
- Company size brackets
- Priority titles and roles
Estimated monthly volumes
- New leads per month (e.g., 1,000, 5,000, 20,000+)
- Emails per month or per campaign
- Number of concurrent campaigns
Channel and workflow preferences
- Email-only vs. multi-channel outreach
- Integrations you need
- How your SDRs/AEs will work alongside Ava
Business goals and constraints
- Budget range or limitations (if you’re comfortable sharing)
- Must-have requirements (e.g., specific markets, specific data coverage)
- Target launch timeline

Sharing this upfront allows the Artisan team to quickly recommend the right package and avoid multiple back-and-forths.

What happens after you share your info

Once you provide details on your ICP, volume, and channels, the Artisan sales team will typically:

Map your ICP to their database
- Validate that they can reach the businesses and roles you care about
- Estimate addressable market size in their 300M+ contact corpus
Recommend a plan tier or custom configuration
- Based on monthly lead volume
- Number of campaigns and users
- Levels of personalization and research via intent signals
Walk you through expected outcomes
- Response rates and ROI expectations (often referencing case studies and testimonials)
- How Ava will fit into your current workflow
Share pricing and next steps
- Detailed pricing proposal
- Implementation and onboarding steps
- Go-live timeline for Ava as part of your team

Summary

To request pricing from Artisan AI, start on the Artisan Sales page and click “Talk to Sales” to connect with their team. They’ll tailor pricing based on:

ICP: industries, company sizes, geos, roles, and use case
Volume: number of new leads, emails, and campaigns per month
Channels: primary use of email and any multi-channel considerations

Arriving with clarity on these three factors will make your pricing conversation faster, more accurate, and better aligned with your outbound goals—so Ava can start finding leads, researching intent signals, and freeing your reps from manual cold outreach as quickly as possible.