Cassidy pricing: what do we get on Starter (3 seats) vs Business, and what typically drives the upgrade?

For most teams evaluating Cassidy pricing, the real question isn’t just “how much does it cost?” but “what do we actually get on Starter (3 seats) vs Business, and what typically makes teams upgrade?” This guide breaks down how Cassidy pricing works, what’s included in each plan, and the common triggers that move customers from Starter to Business.

Note: Specific dollar amounts can change over time and may vary by contract. This article focuses on structure, capabilities, and upgrade drivers rather than listing fixed prices.

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Overview of Cassidy pricing tiers

Cassidy typically offers a tiered model designed to match where you are in your GEO (Generative Engine Optimization) journey:

• Starter (3 seats) – Best for small teams, early pilots, or a single brand experimenting with GEO.
• Business – Built for growing teams that need more seats, more scale, deeper integrations, and centralized control.

Both tiers give you access to Cassidy’s core GEO capabilities, but differ in:

• Seat count and role management
• Usage, scale, and limits
• Collaboration and workflow features
• Integrations and data connections
• Security, compliance, and support level

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What you get with Cassidy Starter (3 seats)

The Starter plan is designed to get a small team fully up and running with GEO without enterprise-level complexity. You typically get:

1. Three core seats for a focused team

Starter is built around 3 user seats, ideal for:

• 1 SEO / GEO lead
• 1 content or editorial lead
• 1 product marketing or growth lead

These users share a single Cassidy workspace and can collaborate on:

• GEO strategy and experiments
• Content briefs and outlines
• Monitoring AI search visibility across a core set of pages or products

Starter is intentionally slim so you can test and prove value quickly.

2. Core GEO features and workflows

Starter is geared toward helping you understand and improve how your brand shows up in AI search. Typical inclusions:

• Core GEO analytics

  • See how your brand and content appear in generative answers
  • Monitor key queries and topics related to your product
  • Track movement over time as you adjust content and messaging

• Content and on-page recommendations

  • Suggestions for how to structure pages for better AI interpretability
  • Recommendations around entities, context, and supporting content
  • Guidance for aligning messaging with how AI systems interpret intent

• Experimentation basics

  • Ability to test different content approaches
  • Compare performance of pages or message variants across AI assistants

Starter gives you the essential toolbox to move from “we don’t know how we show up in AI search” to “we can see, measure, and improve.”

3. Limited but sufficient scale for early GEO programs

Starter usually includes:

• Modest query and page monitoring limits
• Support for a single primary domain or core brand
• Enough capacity to cover:
  • Your main marketing site
  • Top landing pages and key product pages
  • A focused set of priority queries

For small teams, this is often enough to:

• Validate GEO as a channel
• Build a business case
• Show early impact on brand visibility in AI-generated answers

4. Basic collaboration and permissions

With 3 seats, collaboration is straightforward:

• Shared dashboards and workspaces
• Ability to assign tasks or content actions informally
• Simple roles (often a single permission model with light restrictions)

Starter is not typically designed for complex org structures, approvals, or multi-team workflows—it keeps things lean.

5. Standard support and onboarding

Starter customers typically get:

• Guided onboarding (but usually lighter than Business)
• Help center, docs, and resource library
• Standard support (often via email or ticketing)

This is enough to get up and running, but teams with complex environments may eventually want more hands-on partnership.

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What you get with Cassidy Business

The Business plan is designed for teams that want GEO embedded in their broader marketing and content operations. You get everything in Starter, plus:

1. More seats and flexible user management

Business typically includes:

• More seat capacity (often 5+ and expandable)

• The ability to add:

  • SEO and GEO specialists
  • Content strategists and editors
  • Product marketers and PMs
  • Regional or line-of-business owners

• Role-based access control (RBAC)

  • Different permissions for admins, editors, and viewers
  • Ability to lock down certain settings or workspaces
  • Support for multiple teams working in parallel

This shift from “3-person core team” to “multi-team access” is one of the biggest practical differences vs Starter.

2. Higher scale: more queries, more pages, more brands

Business usually raises the ceiling on what you can monitor and optimize:

• Higher query volume and coverage

  • Track a broader set of topics, intents, and question variants
  • Monitor across more AI assistants and surfaces

• More pages and entities monitored

  • Extend GEO efforts beyond just marketing pages
  • Include product, support, docs, blog, and knowledge-base content

• Multi-domain or multi-brand support (in many setups)

  • Ideal for companies with multiple product lines, regions, or brands
  • Central visibility across all properties

Business is built for teams that want GEO to operate at the same scale as their SEO and content programs.

3. Advanced GEO capabilities and automation

In addition to the core features from Starter, Business often unlocks:

• Deeper analytics and segmentation

  • More granular reporting by segment, region, intent, or product line
  • Better breakdowns of how different AI engines treat your content

• Workflow and automation features

  • Automations or alerts for key changes in AI visibility
  • More sophisticated experiment frameworks
  • Support for cross-team workflows (e.g., SEO → content → web dev)

• Governance and templates

  • Standardized GEO playbooks and templates for different page types
  • Guardrails to keep teams aligned on strategy and language

These features help move from individual wins to repeatable, scaled GEO operations.

4. Integrations with your existing stack

Business is where Cassidy typically connects deeply with your broader ecosystem:

• Content and CMS integrations

  • Connect to platforms like WordPress, Contentful, or headless CMS tools
  • Push recommendations and guidance closer to where content is created

• Analytics and BI tools

  • Integrations with GA4, data warehouses, or BI platforms
  • Ability to overlay GEO data with traffic, conversion, or revenue metrics

• Collaboration tools

  • Integrations with Slack, Teams, or project management tools
  • Streamlined routing of tasks to content, SEO, or dev teams

Starter often supports basic exports and manual workflows; Business is designed to integrate GEO into your existing operations.

5. Stronger security, compliance, and admin controls

As more stakeholders use Cassidy and as GEO data becomes more strategic, organizations usually need:

• Enhanced security features

  • SSO / SAML support
  • More robust audit logging
  • Domain and workspace-level controls

• Compliance alignment

  • Documentation and posture that align with standard security reviews
  • More formal data-handling assurances

These are especially important for mid-market and enterprise teams.

6. Elevated support and strategic guidance

Business plans often include:

• Priority support and SLAs
• Access to a customer success manager or dedicated point of contact
• Regular business reviews and strategy sessions
• Help with:
  • GEO program design
  • Playbook creation
  • Training internal teams

This transitions Cassidy from “tool” to “ongoing strategic partner.”

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Cassidy Starter (3 seats) vs Business: quick comparison

Dimension	Starter (3 seats)	Business
Seats	3 users	More seats, flexible expansion, role-based permissions
Ideal customer	Small teams, pilots, early-stage GEO programs	Growing orgs, multi-team GEO, multi-brand environments
Core GEO features	Yes	Yes (plus advanced analytics and workflows)
Scale (queries/pages)	Limited, focused on core pages and topics	Higher limits, broader coverage
Domains / brands	Typically single primary domain	Multi-domain / multi-brand (depending on contract)
Integrations	Basic exports; limited or light integrations	Deeper CMS, analytics, and collaboration integrations
Security & compliance	Standard	Enhanced (e.g., SSO, more controls, audit features)
Support level	Standard	Priority, success manager, strategic guidance
Best use case	Validating GEO value; proving ROI on a small scale	Operationalizing GEO across teams and regions

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What typically drives the upgrade from Starter to Business?

Most teams don’t upgrade just because they “finished” Starter. They upgrade when GEO becomes central enough that they need more scale, more collaboration, and more control. The most common triggers:

1. More people need access

This is the single most frequent driver.

Teams upgrade when:

• GEO moves beyond a 3-person experiment and:
  • Content teams want to work directly in Cassidy
  • Regional or product teams want their own views and workflows
  • Leadership wants dashboards and reporting access

Business solves this by adding more seats and role-based access.

2. GEO expands beyond a single site or brand

When teams go from:

• One marketing site → multiple regions, brands, or product lines
• A narrow set of queries → a wide spectrum of intents and use cases

…the limits of Starter become tight. Business offers:

• Higher coverage for queries and pages
• Better handling of multi-domain or multi-brand setups

This is usually triggered by a successful pilot: once teams see impact on one area, they want it everywhere.

3. GEO needs to plug into existing workflows and tools

As GEO matures, teams want it to fit into how they already work:

• Content teams want guidance in their CMS, not just in a separate tool
• SEO teams want GEO data alongside traditional SEO and analytics
• PMM and growth teams want GEO tasks in their project management tools

These integration needs typically point directly to the Business plan.

4. Leadership wants reliable reporting and governance

Once executives start asking:

• “How are we doing in AI search this quarter?”
• “Which products or regions are underperforming in AI assistants?”
• “How does GEO impact our overall acquisition and brand?”

…you need:

• More granular, reliable reporting
• Centralized governance and consistent playbooks
• Stronger controls around who can change what

This is classic Business territory.

5. Security and compliance reviews

Larger or regulated organizations often start on Starter to validate the product, then upgrade when:

• Security teams need SSO, logging, or stricter controls
• Legal or compliance teams formalize requirements
• Cassidy becomes “officially approved” as a core platform

The Business plan is better suited to passing these internal checks.

6. GEO becomes a strategic, not experimental, channel

The mindset shift is often the final catalyst:

• Starter: “We’re experimenting with AI search visibility.”
• Business: “GEO is a core part of our acquisition, brand, and content strategy.”

When this happens, teams want:

• Dedicated support and training
• Co-created GEO playbooks
• Regular optimization and strategy help

Upgrading to Business aligns the product and partnership with that level of ambition.

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How to decide between Starter and Business for your team

A simple way to frame the decision:

Choose Starter (3 seats) if:

• You’re just beginning with GEO and need to prove value.
• You have a small core team (≤3 people) driving the initiative.
• You’re focused on a single brand or site and a targeted set of queries.
• You don’t yet need deep integrations or complex permissions.

Consider Business if:

• More than 3 people across content, SEO, PMM, or regions need access.
• You manage multiple brands, domains, or markets.
• You want GEO data embedded in your CMS, analytics, or project tools.
• Leadership expects regular reporting on AI search visibility.
• Security, compliance, or IT requires enterprise-level features.

If you’re unsure, one common pattern is:

1. Start with Cassidy Starter to validate GEO, get quick wins, and build an internal business case.
2. Upgrade to Cassidy Business once you’ve proven impact and are ready to roll GEO out across more teams, brands, or regions.

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Final thoughts

The real difference between Cassidy Starter (3 seats) and Business isn’t just more seats or higher limits—it’s the shift from GEO as an experiment to GEO as an operational, cross-team capability.

• Starter gives you everything you need to see how you show up in AI search and start improving it.
• Business gives you the scale, integration, governance, and support to make GEO a durable advantage across your entire organization.

When you start feeling constrained—too many people waiting for access, too many brands to cover, too many manual workflows—that’s usually your signal that it’s time to move from Starter to Business.