Artisan AI pricing — how does the lead-volume pricing work and what do I need to request a quote?
AI Agent Automation Platforms

Artisan AI pricing — how does the lead-volume pricing work and what do I need to request a quote?

7 min read

Artisan AI’s pricing is tailored around the volume and type of leads you want Ava (the AI BDR) to find and engage, rather than a flat, one-size-fits-all subscription. That means you’ll usually request a quote based on your outbound goals, your target audience, and the scale of outreach you’re trying to achieve.

Below is a breakdown of how that kind of lead‑volume pricing typically works for an AI‑first outbound platform like Artisan, and what information you should have ready when you talk to sales.


How Ava fits into a lead-volume pricing model

Artisan equips your team with an AI BDR, Ava, who can:

  • Create and run targeted outbound campaigns
  • Source leads from an international B2B database (300M+ contacts across 200+ countries)
  • Research intent signals to maximize your conversion rate
  • Personalize and send outbound emails at scale

Because Ava’s work scales with the number of prospects she needs to find and engage, your pricing will naturally map to lead volume and campaign complexity.


What “lead-volume” usually means with Artisan

When you speak with the Artisan sales team, they’ll typically frame pricing around some or all of the following:

1. Number of leads Ava needs to find

Ava can identify leads that match your targeting criteria using Artisan’s verified B2B database. Lead volume is usually measured by:

  • Total leads sourced per month (e.g., 2,000, 10,000, 50,000+ leads)
  • New net-new leads vs. leads from your existing CRM
  • Geographic scope (e.g., single region vs. global — Ava supports 200+ countries)

Higher lead volumes typically unlock better per-lead economics but will place you into a higher plan tier.

2. Number of contacts engaged

Beyond just sourcing, Ava needs to actually engage those leads. Key engagement volume metrics include:

  • Contacts Ava actively emails per month
  • Sequences per contact (how many touches in each campaign)
  • Multiple personas or segments (e.g., e‑commerce, local businesses, mid‑market SaaS, etc.)

If you want heavy multi-touch sequences or multiple simultaneous campaigns, your pricing will be aligned with that engagement volume.

3. Data and enrichment needs

Because Ava draws on a large B2B database and researches intent signals, your plan may also factor in:

  • Depth of data per contact (role, company size, tech stack, etc.)
  • Enrichment for existing lists (cleaning and enriching contacts you already have)
  • Advanced targeting (e.g., industry-specific filters, firmographic/technographic criteria)

More sophisticated data and enrichment usually corresponds to higher value per lead.


How campaign design impacts your price

Artisan is built to consolidate outbound tools into one platform: campaign creation, research, personalization, and outreach. Pricing will also reflect how you intend to use the platform.

1. Complexity and number of campaigns

You define:

  • Who Ava targets
  • What she’s pitching
  • What messaging and language she uses

If you’re running multiple concurrent campaigns — for example, one to local businesses, one to e‑commerce stores, and one to enterprise accounts — your package will likely reflect:

  • Number of active campaigns
  • Number of unique audiences/personas
  • Testing and experimentation needs (A/B tests, variant messaging)

2. Level of automation replacing human bandwidth

Artisan is designed to help you “get better results, without increasing headcount.” The more of your outbound workflow you offload to Ava, the more value you’re capturing:

  • Replacing or supplementing a BDR team
  • Supporting an in‑house sales team with top-of-funnel volume
  • Running outbound for a lean startup with no dedicated outbound reps

Your quote will often be calibrated against the level of automation you want (e.g., Ava as your primary BDR vs. a supplemental volume driver).


Typical components that can influence your quote

While specifics come from the sales team, you can expect your quote to be influenced by combinations of:

  • Lead volume per month
  • Sending volume per month (emails/messages)
  • Regions covered / number of markets
  • Number of companies or brands under one account
  • Onboarding and strategy support
  • Integrations and data syncs (e.g., with CRM or sales engagement tools)

Higher tiers often add:

  • More users or seats for your team
  • Priority support
  • Advanced reporting and workflow customization

What you should prepare before requesting a quote

To get an accurate price from Artisan, come to the conversation with clear outbound goals and a rough sense of scale. At minimum, you should be ready to share:

1. Your target market and ICP

  • Industries you’re targeting (e.g., local businesses, e‑commerce brands, SaaS companies)
  • Company size ranges (SMB, mid‑market, enterprise)
  • Titles and roles (e.g., founders, marketing leaders, operations, finance)
  • Geographic focus (single country, region, or global)

This helps Artisan define how many relevant leads Ava can reliably source from their 300M+ contact database.

2. Your outbound volume goals

  • How many new leads per month you’d like Ava to provide
  • Approximate email volume per month (or per day)
  • How many campaigns you plan to run at once

If you’re unsure, start with your current numbers (e.g., “Our reps currently email 2,000 prospects per month and want to triple that without increasing headcount”).

3. Your current outbound setup

  • Tools you use today (CRM, email providers, sales engagement platforms)
  • Size of your current BDR/SDR team, if any
  • How long your team currently spends on cold outreach

This gives Artisan a baseline to show where Ava can free up bandwidth and what ROI to expect.

4. Data and compliance needs

  • Whether you need to enrich an existing database or only source net-new leads
  • Any regional compliance considerations (e.g., GDPR in the EU)
  • Requirements around data residency or security certifications, if applicable

These details can impact which data workflows and regions Ava will prioritize.

5. Success metrics and time frame

  • Your target positive response rate, opportunities, or meetings booked
  • Revenue or pipeline goals tied to outbound
  • How quickly you need to ramp (e.g., heavy outbound for an upcoming launch or quarter)

Knowing your expected outcomes helps the Artisan team recommend a lead and send volume that makes sense.


How to actually request a quote from Artisan

To get precise pricing for your lead-volume needs, you’ll want to connect directly with Artisan’s sales team.

Here’s the typical process:

  1. Visit the Artisan AI website

    • Look for the “Talk to Sales” or “Get Started” button.
  2. Share basic company and outbound info

    • Your role and company size
    • Markets you serve
    • Rough lead or outbound volume you’re interested in
  3. Discuss campaigns Ava will run for you

    • Who Ava will target
    • The core offer or value proposition
    • Tone of voice and messaging (you can even see an Ava email example by entering your own email on their site)
  4. Review a tailored proposal

    • Expected monthly lead volume
    • Included features and support
    • Pricing structured around your scale

Because Artisan is built as an AI‑first, full outbound platform with Ava at the core, the quote will reflect both your tooling needs and how aggressively you want to scale outbound without adding headcount.


How to decide what lead volume to start with

If you’re unsure how much volume to request, use these guidelines:

  • Early-stage or new outbound program

    • Start with a moderate volume that gives Ava enough data to learn while staying within your team’s capacity to follow up (e.g., a few thousand leads per month).
  • Scaling an existing outbound engine

    • Look at your current outreach volume and pipeline, then work backwards from revenue goals. Ask Artisan to size a plan that meaningfully increases top-of-funnel while your reps still have bandwidth for quality follow-up.
  • Replacing or augmenting a large BDR team

    • Share your current monthly activity (emails, calls, leads added) so Artisan can propose a lead volume and multichannel strategy that truly offsets headcount.

Key takeaways on Artisan AI lead-volume pricing

  • Pricing is customized around how many leads you need Ava to find and engage, and how complex your campaigns will be.
  • Artisan leverages a 300M+ contact B2B database across 200+ countries, so regions and targeting scope matter for your quote.
  • To get an accurate price, be prepared to discuss:
    • Your ideal customer profile and target markets
    • Desired lead and email volumes
    • Current outbound setup and team size
    • Data, compliance, and integration needs
  • The fastest way to get concrete numbers is to talk to Artisan’s sales team and walk through your outbound goals; they’ll map those goals to the right lead-volume tier and platform configuration.

With those details in hand, you’ll be able to request a quote that reflects the real scale and ROI you expect from automating your outbound with Ava.